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Photo of the Week 193
"Value"

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Photo: Maarten Zeehandelaar

A relatively new bank in the Netherlands aired a rather inspiring commercial last year, or maybe the year before that, I don't keep track of these things. It was a commercial in the spirit of the new millennium: we all hate the money-hoarding suits that “ruined our economy”, yet we cannot do without money and therefore gladly scrape the sharp edges of our hatred trying to make the best of it and/or get the most of it.

The commercial showed varying qualities of money along the lines of the good old good/evil dichotomy, such as: money stinks, money helps, money wrecks, money grows, money ruins, money educates, money pollutes, money enriches, money fights, money connects, etcetera. The point being that it is what you do with your money that brings about something bad or something good. And the thing to do was of course to bring your hard earned cash to this bank so they could do a world of good with it.

See what I mean about the new millennium spirit? That's how it operates. Lovely, inspiring, good and leaving it all up to you. Pure freedom man.

Very much unlike the early nineties of the last millennium, which was the era in which I started handling money for and by myself. Back then I saw a movie in which the protagonist quoted the following from the bible:

'And he causes all, the small and the great, and the rich and the poor, and the free men and the slaves, to be given a mark on their right hand or on their forehead, and he provides that no one will be able to buy or to sell, except the one who has the mark, either the name of the beast or the number of his name. Here is wisdom. Let him who has understanding calculate the number of the beast, for the number is that of a man; and his number is six hundred and sixty-six.' (Revelation 13:17)

The protagonist then proceeded to explain that our bar-codes are divided into two parts by the same code at the beginning, in the middle and at the end: the three pairs of longer bars you indeed find in any bar-code. The number such a pair of longer bars stands for is the number six. So we have come to it: money is true evil and we live in evil times, since we indeed do not buy or sell anything that does not have the number 666 on it - and when some do we call it “illegal”.

What to make of all this? Well I don't know. It is after all the gloomy Kurt Cobain nineties versus our happy-peppy dj's era. What are you going to say or do?!

Except of course for that nagging little pinch at the back of the head. The certainty that the products our good bank markets, also have their bar-codes.

PS Or, someone at Bar-Code HQ just had a blast when he, or she, came up with that idea.

Text by: Peter-Jan Vermeij

Until the next Photo of the Week!

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About the participants of the Photo of the Week


Photo
of the Week

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project
www.//photooftheweek

Maarten
Zeehandelaar

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photographer
www.blueprintstudio.info

Peter-Jan
Vermeij

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author
www.6575.nl

Wibo
Kosters

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author
www.wibokosters.nl


Texts and photography –unless stated otherwise–
all rights reserved © 2010-2014 Maarten Zeehandelaar

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