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Foto da Semana 309
"Cubo de Rubik"

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Foto: Maarten Zeehandelaar

In Berlin there’s a building called the Bundeswaschmachine, or the State washing machine. The main office of Brazilian State Company Petrobras, shown in the photo, might lack a prosaic name like that, but the company itself has been involved in the laundering of money.
There’s something odd about these nicknames for large buildings in public surroundings, as if by giving them a name we can relate to them better. When I look at the Petrobras building however, I can understand the need to somehow decrease the distance between this large, anonymous office building and myself. The whole façade radiates anonymity; it makes the company a sort of black box. Nobody knows what’s going on inside, and who can blame them for acting against the rules when they are so invisible to the public?
What this building needs is a nickname, like the Rubik’s cube, to stop it from taking itself too seriously. Honestly, who’d ever consider committing criminal acts if they worked at a building named after a kid’s toy? And who could ever be pissed off at the people that work at the Rubik’s cube?


Texto por: Wibo Kosters


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Copyright © 2010-2017 Maarten Zeehandelaar.